Do you find it difficult finding new ways to advertise your charity in a cost-effective way? Here at WRS Insurance we appreciate how important every penny is to charitable organisations. That’s why we’ve put together 5 marketing tips you’ll LOVE..
Whether you work or volunteer for a charitable organisation, you’ll know how crucial marketing your products, services or events can be. Marketing can be a costly activity but there are plenty of ways to market your cause that won’t cost the earth.
1) Use every inch
If you have premises with a shop front or passing traffic then don’t waste an inch of your window display or frontage. Keeping displays fresh and appealing can make a massive difference to the amount of people that venture in. Utilise A-boards and signage space to entice people into your shop. Special offers, seasonal displays, handing out leaflets – anything you can think of that show people what you have to offer and catch their interest!
2) Get sociable on social media
There are now so many social media platforms available to businesses, many of which are free! Having a social media presence can be beneficial for spreading brand awareness and just a few minutes a week can have a huge impact on building new relationships. You can create events, fundraising pages, groups and so much more! Everyone loves a good news story – show people why you need to raise funds but don’t forget to also show people the results that your charity achieves thanks to people’s generosity. Social media can provide a great central communication tool for volunteers and help to drive traffic to your website too.
3) Round up your volunteers….
Are your volunteers adding as much value to your organisation as possible? Do you know their individual skill-sets? For example, if you have a graphic designer in your mists, why not ask them to design your leaflets rather than deliver them. Use your volunteers wisely – the more the merrier isn’t always the case; instead make the best possible use of an effective team!
4) Source corporate partners
Every year, many businesses commit to raising funds for their nominated Charity of the Year. Contact companies that may complement your charity’s vision or target local organisations that could also benefit from some PR and news coverage close to home. It’s a positive move for corporate organisations to support a worthy cause, so prepare a plan detailing how partnering with your charity would be a mutually beneficial decision, resulting in a great relationship.
5) Court your local media….
If your local press doesn’t know you exist then they can’t offer you any exposure or support. Keep in touch with your local newspapers and publications – invite them to attend your events, send them your newsletters and keep them posted regarding your fundraising targets and achievements. Free media coverage isn’t always easy to achieve, but you’ve got to be in it to win it, so keep in touch!
At WRS Insurance, we specialise in supporting the third sector with ethical insurance provision. If you require event insurance, building and contents insurance, public liability insurance, vehicle insurance or any other type of cover, contact our specialist team today.