The new year offers many charities, churches and organisations the perfect time to think about how they can improve their website as well as online presence, especially on a tight budget. Here are a few tips to help your thinking and hopefully point you in the right direction.
Simplify your website – make sure navigation and searching for content is made easy on your website. Cramming a website with tons of widgets might seem like you are offering visitors a wealth of options, but in the end it only clutters the website and it confuses visitors. Put the important information up front, as close to the top as possible.
Good content is vital for your success – Content is king – it’s a cliché because it’s true. Focus on what you can do for your supporters and service users, not what they can do for you. Ideally, your main focus should be driving more traffic to your website and engaging with your community whether that’s through social media, newsletters, organic search etc. Without a well-designed and well-structured website with plenty of interesting, relevant content, there’s nothing to share on social media and to offer your visitors.
Connect with your audience – grow your audience by communicating with them. Spend relevant time on forums and different Facebook and Linkedin groups as well as Twitter. Finally, build relationships with key bloggers – encourage them to contribute to your own blog which will then increase the traffic to your website even more.
Use social media to your advantage- there is still need for good information about what organisations do, how they work and their goals. It is about using the best form of online communication to get your message across and to engage your audience. We’ve found that if you keep discussions interesting and frequent on LinkedIn groups, you get a better response. Google Analytics is a free tool that you can use to see where the traffic comes from.
QR codes. This is an interesting medium for charities to consider, especially with mobile giving. Some charities are considering making business cards with a QR code on the back that can be handed out at events: people can scan them then make a donation at a time that suits them.
If you want to know more about Social Media and how you can make use of it, please consider reading one of our latest articles here: http://www.wrsinsurance.co.uk/news/43/67/How-charities-can-make-use-of-social-media